Dish TV launches 2.0 version of #DishAudition, #Alaghitalent
MUMBAI: Direct to home (DTH) platform Dish TV India has launched the 2.0 version of #DishAudition and #Alaghitalent; an endeavour to enable content creators to showcase their talent. Having opened up a world of opportunities for young talent across the country, this latest season gives them chance to showcase their acting, singing and dancing skills and emerge as superstars of tomorrow.
But what makes this season different is its collaboration with the all-new OTT App Watcho. This time around, #DishAudition & #Alaghitalent celebrates its winners by featuring them on the Watcho App and giving them a platform to become stars. In addition, there will be prizes and gratifications for shortlisted artists as well.
In order to participate, users need to create and upload their videos and display their talent using #DishAudition & #Alaghitalent on their social media profiles across platforms. In keeping with the content on the Watcho app, this month’s theme is ‘Bollywood’; giving creators a huge canvas to pick from.
Commenting on the initiative, Dish TV India Executive Director & Group CEO Anil Dua said, “We are excited to bring back the second season of #DishAudition & #Alaghitalent for our audience that enables young talent to leverage their artistic skills and build an extraordinary future in the field of entertainment. Watcho being known for short format entertainment content resonates with our idea of creating a platform for the young creators to become tomorrow’s stars. We, at Dish TV India Ltd, aim to empower the upcoming generations with self-confidence and recognition, opening the doors to new opportunities for them.”
Garnering thousands of Instagram followers and over 1000+ participants, the last edition has wowed the audience and created a stronger connect with them. Dish TV India is confident that this new season will reach an even wider audience and help Watcho to build an impressive content repertoire.