Dish TV India partners with Amazon Prime Video for its soon to launch hybrid STB
MUMBAI: DTH platform Dish TV has collaborated with Amazon Prime Video to offer Prime Video app to its Dish TV and d2h subscribers on its soon-to-be-launched hybrid set-top box (STB).
Through this deal, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV and enjoy Amazon’s latest and exclusive blockbuster Hollywood, Bollywood and Indian regional movies, top TV shows, stand-up comedies, kids programs, including critically-acclaimed Indian and global Amazon Originals, with a single device.
With the launch of the Hybrid set-top box, DishTV India intends to bring together linear programming and online streaming content together in a seamless fashion. Transforming the TV viewing experience, the association is aimed at providing a hassle-free experience to its customers with easy access to vast content options and high-quality entertainment from Prime Video.
Dish TV India executive director, group CEO Anil Dua said, “We, at Dish TV, always work on offering innovative entertainment solutions and superlative experience to customers and the association with Amazon Prime Video is a step in the same direction. We are delighted to have Amazon Prime Video on board with us to offer its premium content on both our Dish TV and d2h platforms with our hybrid set-top boxes that are going to be launched soon.”
Amazon Prime Video India director, country GM Gaurav Gandhi said, “At Amazon Prime Video, we constantly strive to offer customers, the best-in-class entertainment across genres and languages, that can be consumed anytime, anywhere and on a screen of their choice. Towards this effort, we are delighted to announce our association with Dish TV for their upcoming hybrid set-top boxes. With this launch, we will further extend the reach and access of Amazon Prime Video in India, giving more customers the experience of watching our wide selection of critically acclaimed and popular Amazon Originals, blockbuster movies across languages and Indian as well as international shows, on their Television sets.
In the past, Dish TV had also introduced SMRT Stick and Magic Stick, allowing users to stream content from OTT services through Dish TV as well as d2h set-top boxes respectively. Additionally, focusing on premium short format content, the company forayed into OTT space earlier this year by launching its own OTT platform, ‘Watcho’. With this DishTV takes another step towards providing entertainment across linear and online sources on any screen for customers across all segments. There are more connected devices and innovations lined up for launch very soon.