Dish TV deploys MediaKind’s video processing platform for better bandwidth utilisation

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MUMBAI: Direct to home (DTH) operator Dish TV India in partnership with MediaKind has strengthened its infrastructure capabilities to enhance the customer TV viewing experience in India.

Dish TV has upgraded and expanded its entire DTH platform to MediaKind’s AVP 4000 video processing platform to deliver enhanced, next-generation immersive experience to its 23.5 million subscribers in the country. The new platform will also assist in delivering cost efficiencies through better bandwidth utilisation.

With this, DishTV will operate MediaKind’s award-winning compression headend technology, which will enable the company to evolve and adapt to both traditional broadcast and multiscreen service delivery from a single platform. The platform, which includes MediaKind’s AVP 4000 System Encoder, allows DishTV to serve satellite operations for both of its brands and caters to the evolving needs of its subscribers.

Commenting on the announcement, Dish TV India Group CEO Anil Dua said, “As the leading DTH provider in India, we are always looking for new ways to deliver high-quality viewing experience to our millions of customers. We are delighted to strengthen our longstanding partnership with MediaKind and leverage its compression technology heritage which extends more than 25 years. Through the deployment of MediaKind’s AVP technology, we can provide the highest video quality for our consumers alongside greater bandwidth efficiencies, thus enabling us to cost-effectively deliver the next-generation services to our subscribers.”

Speaking on this, MediaKind CEO Angel Ruiz said, “The media landscape is constantly shifting and service providers need to continually adapt to deliver the highest quality media experiences for consumers. At the same time, the increased competition from pure-play online providers means it’s necessary to do this as cost-effectively as possible. We are delighted to extend our relationship with DishTV and to continue evolving its service offering in one of the world’s largest video markets. Through the deployment of our state-of-the-art AVP 4000 system, DishTV will benefit from significant cost efficiencies and have the opportunity to launch new and highly compelling viewing experiences.”

This latest deployment will enhance DishTV’s operational efficiency by unifying the control and management of its two headends in an orchestrated manner. This will also allow DishTV to increase its satellite bandwidth efficiency and deliver superior picture quality to its subscribers, thus fulfilling the rising consumer demand for high quality media content choice.


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