Discovery, YouTube sign multi-year programming partnership
MUMBAI: US and global infotainment, lifestyle, kids, sports broadcaster Discovery and social video network YouTube have announced an expansive, multi-year distribution agreement that will extend Discovery’s portfolio of brands to YouTube TV’s live TV and on-demand subscription service in the US.
Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel and MotorTrend have been launched on YouTube TV. In addition, Own: Oprah Winfrey Network, will launch by the end of the year.
This agreement increases YouTube TV’s lifestyle and factual content offering by giving subscribers access to nine Discovery network brands, featuring programmes such as ‘Gold Rush’, ‘90 Day Fiancé’, ‘Property Brothers’ and ‘Chopped’. In addition to the live channels, YouTube TV subscribers can access Discovery content through YouTube TV’s VOD service, DVR with no storage space limits or authenticate to Discovery’s Go platform, with access to the nine networks’ watch apps and entire library of nearly 50,000 on-demand titles.
“We are proud to partner with YouTube to deliver our beloved networks, talent and programming to YouTube TV subscribers. This agreement highlights how much viewers love our brands and the high value that passion has in the marketplace, and underscores YouTube TV’s commitment to offering high-quality programming to subscribers” said Discovery president affiliate distribution Eric Phillips.
“We’re thrilled to add the Discovery channels to YouTube TV, which has been a key ask from our subscribers. We launched YouTube TV to showcase the best of live TV through a simple and modern experience. Today’s announcement delivers on that promise as we continue to build a new way to experience your favorite TV shows” said YouTube TV global head partnerships Lori Conkling.
Discovery claims that it is the third largest media company in the US in terms of share and delivery of audience and the leading media company for women, responsible for more than 20% of all W25-54 cable viewing in the U.S.