Discovery ropes in nine sponsors for its first integrated TV, digital offering ‘Battle Ops’

MUMBAI: Discovery Communications India’s (DCIN) debut series ‘Battle Ops’, which will premiere on Discovery Channel & Veer by Discovery, India’s 1st dedicated military digital channel, on January 26, is already sold out with nine sponsors on board. ‘Battle Ops’ is the first integrated television and digital offering from the network.

Mahindra KUV and Thums Up are the co-presenting sponsors while Swiggy, Suzuki Intruder, Parle G and Gillette, Idea, LIC of India and K P Foods have come on board as the associate sponsors.

“In response to the exploding multi-screen viewership in India, we wanted to break the linear and digital silos that currently exist in the market and offer a seamless consumer experience, a first-of-a-kind approach adopted by a broadcaster in India. We are delighted that this unique offering has been able to draw unprecedented advertiser interest. We will only accelerate from here-on. Discovery is the undisputed leader in the infotainment category on television and our clutter breaking digital-first content proposition on Digital is designed to help us achieve our ambition of being the #1 mobile content brand in the country,” said Discovery Communications India senior VP, GM South Asia Karan Bajaj.

Discovery Communications India VP, head ad sales Vikram Tanna said, “Military genre has always been a favourite with the advertisers. The aggregation of premium audiences with the unique television plus digital offering makes our product highly differentiated and robust. In today’s multi-screen environment, reach multiplication across screens, with a strong and focused content ecosystem makes the combination of Discovery channel & Veer by Discovery, truly, a game changer.”

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