Discovery Kids ties up with Excel Ent to launch animated series ‘Fukrey Boyzzz’
MUMBAI: Discovery Kids has announced another local show. This will be an animated series ‘Fukrey Boyzzz’ based on the Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’.
‘Fukery Boyzzz’ aims to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.
The broadcaster added that the crazy trio Hunny, Choocha and Laali, are a true embodiment of its brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.
“For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment. The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!” said Excel Entertainment co-founder Ritesh Sidhwani.
“We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together. We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner,” said Discovery Kids business head Uttam Pal Singh.