Discovery India head Karan Bajaj quits after two-year stint
MUMBAI: Discovery SVP and GM South Asia Karan Bajaj has quit the organisation after an almost two-year stint. Bajaj intends to pursue his entrepreneurial ambitions after leaving Discovery.
The search for his successor has been initiated. However, Bajaj will remain in his current role till such time his replacement is found.
The news of Bajaj’s exit was given by Discovery Network International President and CEO JB Perrette in an official mail to the India team.
Under Bajaj, Discovery has expanded into new genres like general entertainment and sports. The aggressive expansion drive in new categories didn’t yield the desired results. The bright spot during Bajaj’s stint has been the growth of Discovery Kids on the back of local IP ‘Little Singham’.
“Karan has embodied many of our company’s guiding principles…purposeful as he passionately lead a bold wing to create a new type of purpose-driven GE channel in India with Jeet; a creative dreamer who believed we could invest in a great team, one who could take our small kids channel from the lowest rankings to being a top three kids network; consumer obsessed by launching new digital products that focus on making our brands and content more relevant to India’s exploding digital consumers,” Perrette has said in the email.
In a bid to drive aggressive growth and expand its existing asset base, Discovery Networks Asia-Pacific had appointed Karan Bajaj as SVP and GM of South Asia with effect from 17 October 2016.
Bajaj’s role was to re-formulate Discovery’s product suite in line with accelerating demand for regional and digital offerings. He was also responsible for executing on the company’s stated ambition to step outside of its current category leadership to build broader flagship brands and actively seek out inorganic growth opportunities.
Bajaj has over 15 years of brand management and digital strategy experience across Asia and North America.