Digibooster appoints Santosh Kumar as its new CEO

MUMBAI: Digibooster has appointed Santosh Kumar as its new CEO effective February. He will be responsible for building a scalable global technology enabled marketplace for short format content. Digibooster already south Asia’s largest content marketplace, is now setting its sights on becoming the ‘World’s largest Short Form Content marketplace’.

Santosh Kumar comes with 17 years of rich and varied experience in Investment Banking & IT Global Project Management, retail venture and tech startups. He has handled projects across geographies for large MNCs like Societe Generale, and Thomson Reuters.

Digibooster already has a strong library of over 10,000 short form video content pieces on the platform. With over 9,000 highly curated global subscribers for their weekly newsletter; Digibooster is focusing on becoming the go to place for anyone looking to buy short format content including content websites, brands, Facebook pages and YouTube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages.

Santosh has a strong background in building ventures from ground up. He was the Co-founder CEO of SpotPlay, a patent pending Travel entertainment product that had been actively deploying the product in Chile, India and Thailand. He also co-founded Panache Silver in 2013, a silver omni-channel venture which became the first silver brand to be launched on Flipkart and has expanded to 2 outlets in Bengaluru. He is an ardent sportsman and frequently participates in National and International cycling events.

Digibooster CEO Santosh Kumar said, “I am happy to take up this new role as it felt like a perfect fit since I would get to build a video content marketplace given the video consumption explosion in India after Jio. Having co-founded 2 ventures and on the verge of exiting SpotPlay, I had a couple of offers to get back to corporate life or head an Incubator to mentor other startups. But that didn’t seem exciting, given my penchant for building a product, build on a vision and execute and create new markets. My previous venture SpotPlay was closely linked to video content business and I always wanted to work in this industry.”

“We are very excited about Santosh coming on board as CEO. With Santosh leading Digibooster we are perfectly poised to build a fabulous product and marketplace targeting the fragmented seller and buyer universe in the short format content space,” said Digibooster (also CEO and MD Mumbai Angels Network) Founder and Strategic Investor Nandini Mansinghka.

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