Dhoni forays into content creation space in partnership with Deepak Dhar’s Banijay Asia
MUMBAI: Deepak Dhar-helmed Banijay Asia has partnered with Mahendra Singh Dhoni’s Dhoni Entertainment to create content across genres. The partnership will mark the foray of the former Indian cricket team captain into the entertainment industry.
The vision of this partnership is to create premium content that will be distributed across multiple platforms in Indian and South East Asian Markets.
Expressing his views on this partnership, Dhoni said, “The Bigg Boss, Mr. Deepak Dhar has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia, I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energizing, exciting and enthralling content for the audiences across platforms.”
Spearheading Banijay Asia, Deepak Dhar is bringing a plethora of content across different subjects. Credited with over two decades of expansive experience, he has also contributed greatly in changing the landscape of content across platforms and ruled the world of TRPs with some of the most talked about shows in the history of Indian Television like ‘Bigg Boss’, ‘The Great Indian Laughter Challenge’, ‘Khatron Ke Khiladi’ amongst the others.
Commenting on this association, Dhar said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertainment Pvt Ltd. and Banijay Asia.”
Banijay Group entered Indian & South East Asian market in 2018 under the guidance of Deepak Dhar. The content creator conglomerate witnessed various associations including Salman Khan’s SK TV that recently brought back ‘The Kapil Sharma Show’. Apart from that, Banijay Asia has also produced various eminent shows like Ruskin Bond’s Ghost tales, Hostages, ARRived with AR Rehman, as well as region-specific shows including The Great Indian Laughter Challenge (Telugu) and Divided (Tamil) amongst others.