Dharma Productions partners Paytm to introduce loyalty programme for fans

MUMBAI: Karan Johar’s production house Dharma Productions has partnered with Paytm to launch an exclusive loyalty card for movie buffs. The loyalty programme will grant fans first access to all Dharma films and they will also be eligible for exclusive Dharma rewards.

Fans can buy their loyalty card exclusively on Paytm and get access to various rewards, right from availing a cashback of upto Rs 1500 cashback on their films to a trip to movie sets and locations where Dharma movies were shot among other exciting deals.

The loyalty program will reward fan family in the country with offers, experiences, and discounts. A loyalty card will be exclusively made available through the Paytm app from 3 July. The cards will be available on a limited basis.

Dharma Productions chairman Karan Johar said, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”

Paytm CFO & Senior Vice President Madhur Deora said, “We are excited to grow our relationship with one of the country’s top production houses Dharma Productions as the exclusive Loyalty & Reward Partner for the Dharma Loyalty Card. We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect. This innovative loyalty programme will enhance the experience on our platform by offering avid Bollywood fans exclusive experiences and make them feel special.”

Commenting on the association, Dharma Productions CEO Apoorva Mehta, commented, “Paytm being one of the leading digital payment platforms has consistently ensured a seamless experience to its users. We are pleased to associate with them for delivering an innovative experience to our audience as a way to thank them.”

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