Delhi HC issues notice to Prasar Bharati following a plea by Sports Flashes

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MUMBAI: The Delhi High Court has a issued notice to public broadcaster Prasar Bharati following a plea by multi-sports app Sports Flashes. In its plea, India Sports Flashes has alleged that the public broadcaster was resorting to arm-twisting tactics to buy its audio feed rights for the upcoming ICC Cricket World Cup.

The Delhi High Court has directed Prasar Bharati to file its reply in 10 days. The plea is seeking directions to Prasar Bharti to act in terms of the Sports Act by agreeing to share the audio feed of the private company in the cricketing event.

The company has contended that it has offered the audio feeds to Prasar Bharati, but the state-run broadcasting agency was insisting on completely purchasing the entire broadcasting rights granted to it.

The matter has been listed for further hearing on 24th April.

In October 2018, Sports Flashes had acquired the audio broadcast rights for the 2019 ICC Cricket World Cup rights from the UAE based Channel 2 Group to broadcast, promote & distribute audio content.

The live audio feed would be broadcast across the Sports Flashes App & Web platform besides multiple other platforms including FM Radios, Mobile operators& Digital platforms around the world.

As reported earlier, Sports Flashes is eyeing a revenue of $10 million from the upcoming ICC Cricket World Cup 2019. The platform will invest $7-8 million on content and packaging for the event.


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