DD to get creative head soon to further enhance quality of programmes: I&B min

MUMBAI: Information and Broadcasting (I&B) minister Prakash Javadekar has said that public broadcaster DD will soon have a creative head to further enhance the quality of programmes.

Speaking at the inauguration of the Video Walls and the Earth Station, Javaderkar appreciated the role of Doordarshan by saying that the channel is synonymous with credibility.

He asked the officials present to work towards expanding the spread of DD Free Dish from the current 3.25 crore households to 5 crore households. On this occasion, he also announced that Creative Head will soon be brought in for DD to give a further boost to programming and high-quality content creation.

Doordarshan has installed Video Walls in all its eight studios and Earth Station at DD Kendra, Delhi. Javadekar highlighted the significance of the Video Walls in enhancing the viewer experience.

He said that under the three-year Action Plan of the MIB, support has been given to Doordarshan to modernise its infrastructure. Addition of State of Art Video Walls and Spectrum efficient Satellite equipment is a step in the direction of revamping the Public Service Broadcaster, he noted.

MIB secretary Amit Khare said that the government is committed to supporting Doordarshan and All India Radio in every possible way to ensure that the Public Service Broadcaster is able to provide services of contemporary industry standards, reaching out to every nook and corner of India.

Prasar Bharati chairman A Surya Prakash lauded the efforts of Doordarshan and highlighted that in the recent past a number of impactful and meaningful programmes have been created, which have taken the Flagship Schemes of the Government to the doorsteps of people.

The State-of-Art Video Walls, installed at a cost of Rs 10.75 crore under the three-year Action Plan of the MIB, are at par with those in-studio centres of leading International Broadcasters. The induction of Video walls will save a lot of time in the physical erection of Sets. Further, it will give greater flexibility through a dynamic change of backdrop by introducing live/recorded videos, graphics etc. in-studio sets as per program requirement.

The Earth Station, which is based on spectrum efficient technology, will result in increased capacity to almost double the number of channels in the same bandwidth. The new Earth Station is HD capable and can give all the national channels of DD in HD. This state of art Earth Station will enable DD to save cost on teleport of DD channels and also allow the inclusion of new channels in DD bouquet.

The satellite uplink facility of nine channels of DDK Delhi, also called as Earth Station was commissioned in 2007. The technology available those days was not spectrum efficient and the compression technique used earlier was MPEG-2 in DVB-S format which resulted in spectrum utilisation of approximately 4 MHz per channel.

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