DD taking several steps to popularise DD Free Dish: Prakash Javadekar
MUMBAI: Information & Broadcasting (I&B) minister Prakash Javadekar has said that public broadcaster Doordarshan is undertaking several steps to popularise its free direct to home (DTH) platform DD Free Dish.
“As per the policy guidelines introduced for allotment of slots of DD FreeDish Platform to private satellite TV channels in January 2019, all genres such as General Entertainment, Movies, Music, Sports, News and Current Affairs, Devotional and Regional etc. are given fair opportunities to be placed on DD Free Dish Platform. Low entry barrier for Spiritual/yoga/aayush channels on DD FreeDish has also been introduced,” Javadekar said in the Lok Sabha.
He further stated that DD FreeDish has a rich and vibrant bouquet of Doordarshan and private channels so that more and more number of people have access to affordable and quality information comprising of 94 SD TV channels including 57 private channels and 37 radio channels.
The minister also said Doordarshan has empowered people in remote, hilly, border and tribal areas by distributing free DD Free Dish Set Top Boxes (STBs) from time to time. “Recently 30000 DTH sets were distributed in border areas of J&K,” he noted.
He also mentioned that publicity of DD FreeDish has been undertaken through Doordarshan channels, AIR stations and Bill Boards etc. He further stated that Doordarshan has taken advantage of high viewership events, such as Cricket World Cup 2019, IPL 2018 and FIFA U17 in 2017 to conduct roadshows and special discussion programs to create awareness about DD Free Dish within consumers.
“DD FreeDish is quite popular as it is evident from the Performance Indicator Report of the quarter ending March 2019 which pointed out that there are 72 Million subscribers of 5 private DTH operators, compared to more than 30 Million subscribers of DD FreeDish estimated by KPMG in its report of 2018. State of the art professional uplinking facility is available for DD FreeDish,” he noted.