Dailyhunt acquires Local Play to boost its hyperlocal presence
MUMBAI: Bengaluru-based news and local language content app Dailyhunt has acquired Local Play, a Bengaluru-based hyperlocal video & news content application.
The acquisition underscores Dailyhunt’s aggressive strategy of attracting new users, residing in the real ‘Bharat’ – the tier 2, 3 and 4 Indian cities and towns—who are always hungry to stay updated on all the latest hyperlocal happenings.
Dailyhunt founder Virendra Gupta said, “We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India. The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India. Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt, making it the largest hyperlocal news and content destination in the country”.
Local Play founder Gunjan Kejriwal said, “I am really excited to be a partner on this journey with Dailyhunt. We were working on a specific use case of hyperlocal content and realized that users have broader content needs and given that Dailyhunt has the right mix of original, professionally generated and now hyperlocal news content. It made strategic sense to join forces with them which makes DH the largest local content destination and a quintessential part of the daily lives of its users.”