Daily Post 16-03-2019

Saturday, 16 March 2019


Big data allows OTT platforms to sharpen storytelling for originals

Over the top (OTT) platforms are increasingly looking at originals to grow their brand and boost perception. Big data is important when it comes to sharpening storytelling of originals. At the same time, originals are not the be all and end all for OTT platforms.

Doordarshan releases guidelines for gender sensitive programming

Public broadcaster Doordarshan has released guidelines for gender sensitive programming to challenge gender stereotypes and inequity in society.

Idea offers free Amazon Prime subscription for one year to Nirvana postpaid customers

Telecom operator Vodafone Idea has partnered with Amazon to offer one year Amazon Prime membership worth Rs 999 to all Idea Nirvana postpaid customers at no additional cost.

BCCI ropes in Dream11 as official partner of IPL for four years

The Board of Control for Cricket in India (BCCI) has roped in sports gaming company Dream11 as the official partner for the Indian Premier League (IPL).

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