In 10 years the Indian media scene has grown, altered and evolved. The number of media choices before consumers have exploded. Consumers often consume more than one media at a time. Unfortunately, the way in which media buying is being done by agencies has not changed. Fragmentation of digital is a big challenge for agencies and marketers.
Video on demand (VoD) platform Hotstar has received fresh round of fund infusion from its parent company Star India and Star US Holdings. The two companies have together pumped in Rs 1066 crore ($153 million) into Novi Digital Entertainment, which runs Hotstar.
Sony Pictures Networks India (SPNI) has been awarded the media rights in India and the Indian Subcontinent for the Olympic Games Tokyo 2020, as well as the Winter Youth Olympic Games Lausanne 2020. The media rights were earlier held by broadcaster Star India.