The online media consumption in India has seen significant growth across general news, entertainment, online gaming, and sports segments, as per comScore analysis. On 24th March, India ordered a nationwide lockdown for 21 days to prevent the spread of COVID-19 or coronavirus.
DD National and DD Bharati have seen a huge spike in viewership thanks to the re-telecast of Ramayan and Mahabharat. According to week 13 BARC data for 2+ HSM, Ramayan on DD National has notched 545.8 million impressions while Mahabharat has garnered 145.8 million impressions on DD Bharati.
The Star India network has joined forces with Jackky Bhagnani’s Jjust Music and Cape of Good Films to put its might behind ‘Muskurayega India’ in public interest to help build hope and positivity in these distressing times.