Daily Post 10-02-2020

Monday, 10 February 2020


Star India sells 76% inventory for IPL 2020 amid tough ad environment

The difficult ad environment notwithstanding, Star India has sold 76% of its inventory for the cash-rich Indian Premier League (IPL). The broadcaster has signed 13 sponsors including Vivo, Coca Cola, Maruti, Nestle, Amazon, and Dream11.

NTO helps ZEEL to monetise its market share growth in regional markets

Media conglomerate ZEEL has said that the new tariff order (NTO) has helped it to monetise its market share growth in the regional markets. The broadcaster has seen strong growth in domestic subscription revenue post the implementation of NTO.

‘SVODs are the saving grace for Indian television production market’

Content production powerhouse Endemol Shine India is working towards reducing its dependence on un-scripted content which currently makes up the bulk of its business.

No plans to levy 10% licence fee on broadcasters, cable ops: Prakash Javadekar

The ministry of information and broadcasting (MIB) has stated that it has no plans to levy a 10% licence fee on broadcasters and cable operators.

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