Daily Post 09-04-2019

Tuesday, 9 April 2019

TOP STORY

TVF plans to launch 20 originals including first feature film, regional shows in 2019

Digital entertainment platform The Viral Fever (TVF) is planning to launch 20 original shows across different genres. The platform is also looking to debut its first feature film apart from entering the regional space. TVF is planning to launch original content in Telugu, Tamil, Gujarati and Kannada.

Dangal TV grabs top spot across genres on all India basis in BARC week 13

The week 13 data released by BARC India has thrown some interesting results. Free to air (FTA) Hindi GEC Dangal TV has emerged as the number 1 channel on all India basis across genres, as per BARC India data for All India (U+R), 2+ TG.

PhonePe targeting reach, engagement through IPL on-air sponsorship

Digital payments company PhonePe wants to reach as many people as possible came through its broadcast sponsorship of the Indian Premier League (IPL) on Star Sports network. PhonePe will spend Rs. 500 crores for marketing and brand building initiatives this year.

BARC India starts publishing viewership data on its website after TRAI direction

The Broadcasters Audience Research Council (BARC) India has resumed publishing weekly viewership data on its website following a rebuke from the broadcast sector regulator Telecom Regulatory Authority of India (TRAI).

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