Digital entertainment platform The Viral Fever (TVF) is planning to launch 20 original shows across different genres. The platform is also looking to debut its first feature film apart from entering the regional space. TVF is planning to launch original content in Telugu, Tamil, Gujarati and Kannada.
The week 13 data released by BARC India has thrown some interesting results. Free to air (FTA) Hindi GEC Dangal TV has emerged as the number 1 channel on all India basis across genres, as per BARC India data for All India (U+R), 2+ TG.
Digital payments company PhonePe wants to reach as many people as possible came through its broadcast sponsorship of the Indian Premier League (IPL) on Star Sports network. PhonePe will spend Rs. 500 crores for marketing and brand building initiatives this year.
The Broadcasters Audience Research Council (BARC) India has resumed publishing weekly viewership data on its website following a rebuke from the broadcast sector regulator Telecom Regulatory Authority of India (TRAI).