Daily Post 04-04-2020

Saturday, 4 April 2020

TOP STORY

Google is top player in mobile app advertising in Indian subcontinent: AppsFlyer

AppsFlyer, the global attribution leader, today released the 10th edition of its performance index. According to the report, Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015.

Airtel Digital TV launches CuriosityStream channel

Bharti Airtel and CuriosityStream today announced that they have deepened their content partnership to bring premium content from CuriosityStream to TV homes in India.

BBC, CNN, Euronews commit $50 mn of ad inventory to promote vital public health messages

Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis.

PIB sets up COVID-19 Fact Check Unit

Press Information Bureau (PIB) has set up a portal – COVID-19 Fact Check Unit which will receive messages by email and send its response in a quick time.

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