Daily Post 04-04-2019

Thursday, 4 April 2019

TOP STORY

Unified measurement currency for TV, digital is two years away: Ashish Bhasin

While there is a strong pitch for having a unified measurement currency for TV and digital, the video entertainment industry is at least two years away from achieving that goal. This was the sum and substance of the panel discussion at the Future of Video India 2019 summit organised by Asia Video Industry Association (AVIA).

Audience fragmentation is an opportunity for OTT platforms, content creators

The fragmentation of over the top (OTT) consumers will be a boon for the digital video industry, senior media executives said during a panel discussion titled ‘How Are content Owners Contending With OTT Fragmentation’?

Content discovery has potential to unleash OTT consumption growth

The over the top (OTT) industry to needs to focus on original content, distribution, personalisation, and enable content discovery as it gears up for the next phase of growth.

Inox opens India’s first MX4D EFX theatre; to bring multi-projection tech ScreenX to India

Inox has opened India’s first MX4D EFX Theatre at the existing Inox multiplex at Inorbit Mall at Malad in Mumbai. The roll-out MX4D EFX Theatre was announced at CinemaCon…

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