CSK vs MI was the most watched game in opening week of IPL 2018 with 35.9 mn impressions
MUMBAI: The opening match between Mumbai Indians and Chennai Super Kings was the most watched event in the opening week of Indian Premier League (IPL) 2018.
The match garnered 35.9 million impressions, as per BARC India data for All India 2+ across Star Sports 1 (SD+HD), Star Sports 1 Hindi (SD+HD), Star Sports 1 Tamil, Star Sports Select 1 (SD+ HD), Star Suvarna Plus, Star Maa Movies, Star Jalsha, and DD Sports.
The Royal Challengers Bangalore vs Kolkata Knight Riders was the second most watched game with 35.1 million impressions followed by KKR vs CSK match which notched 32.7 million impressions.
The first eight matches of IPL 2018 on Star India network and DD Sports garnered 213.9 million impressions on All India 2+ compared to 197.8 million impressions in IPL 10 when the event was telecast on Sony Pictures Networks India. This is an 8.13% growth over the previous year.
In All India (Urban 2+), the total viewership for the first eight matches 15% higher at 125.1 million impressions compared to 108.8 million impressions in the previous edition. The top 3 games were MI vs CSK, RCB vs KKR, and KKR vs CSK.
The viewership for All India (Rural 2+) was flat at 88.8 million impressions compared to 89 million impressions in the previous year.
The opening ceremony garnered 12.1 million impressions compared to 6.3 million impressions in the previous edition.
Star India had issued a statement claiming that the TV reach for the opening week stood at 288.4 million viewers driven by 30% increase in reach in South.
It also claimed that the audience demographic of Males 15+ AB, Urban registered an impressive 273 million impressions with a 23% growth versus year ago.
The total urban gross impressions jumped 17% to touch 854 million. Almost 40% of the viewers were women.
However, another set of data doing the rounds in the media claims that the tournament’s reach for the first eight games has fallen to 163.3 million including Star + DD delayed telecast for BARC urban + rural CS 2+. Excluding DD, the reach just on the Star network was 143.5 million. The audience reach of IPL 10 on Sony was claimed to be 178.3 million.
The All India urban + rural CS2+ reach was 245.7 million on Star compared to Sony’s 254.8 million. The Star + DD delayed telecast reach stood at 265.7 million.