C&S Medianet commences operations, inks content deal with Discovery for three DPOs

MUMBAI: C&S Medianet, the joint venture (JV) between direct to home (DTH) operator and multi system operator (MSO) Siti Networks, has commenced operations. The company was incorporated in May 2016.

In its first major initiative, the company has helped Dish TV India, Videocon d2h and Siti Networks to conclude the interconnection agreement with Discovery Communications India.

With the conclusion of the arrangement, the company’s Hindi GEC Discovery Jeet has also been prominently placed on all the three platforms.

The distribution outfit said that the arrangement with Discovery has been beneficial to both the parties.

C&S Medianet, which aims to provide consultancy services to the DPOs in order to help them tackle the issues faced by the distribution industry, is headed by industry veterans Himanshu Dhoreliya and Anil Malhotra.

The consultancy services to be provided include knowledge sharing on packaging, increase of a-la-carte revenue, dispute management, regulatory intervention & compliance, collection & sharing of data, engaging with government for giving ads to the members, engaging with DAVP for formulation of the policies, assistance in ensuring compliance with QoS Regulation, assisting in implementation of TRAI Regulations & Support in audits, ad sales service and value added service.

Dish TV and Siti holds 48% each in C&S Medianet. The company was formed with objective of acting as a negotiating agency for content/ad sales/carriage for the television channel distribution industry.

The TV distribution industry comprising DTH operators, MSOs and local cable operators (LCOs) has been fragmented with very little co-ordination among the key constituents.

C&S Medianet said that the operators have been running the business with limited resources and expertise which has been costing them dear as well as finding their business unviable.

The industry was in the need of an entity which could assist them in various areas of operations to save their business, it added.

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