Cosmos-Maya’s anchor YouTube channel WowKidz secures Diamond Button

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MUMBAI: Cosmos-Maya’s anchor YouTube channel WowKidz has secured the coveted Diamond Button by hitting 10 million subscribers. The channel has seen a six-fold increase in the number of subscribers in just 18 months.

WowKidz had humble beginnings and Cosmos-Maya saw it as a source of additional revenue. It was given a push by CEO Anish Mehta who envisaged a brand which viewers could bank upon for 24X7 quality entertainment. In just 18 months, it is now a full-fledged business entity raking in a substantial share of Cosmos-Maya’s revenue pie.

The platform now has 10,000 odd videos of quality entertainment for the 3-14 year demographic produced in-house and acquired from top producers worldwide. Boonie Bears, Smurfs, Simba, Om Nom are only some of the big-ticket international shows that run on WowKidz. WowKidz claims to have the world’s largest Hindi language animation content catalogue today.

Cosmos-Maya CEO Anish Mehta said, “This is a great development. There are only a handful of channels worldwide which have received the coveted Diamond Button and even fewer Indian channels. We are very grateful to our viewers for their love and appreciation. Our mission with WowKidz is to make it a two-pronged content window – showcasing the best Indian animation to the world and bringing the best of world content to Indian kids. This is a leap in that direction.”

This development comes on the back of Cosmos-Maya’s recent impetus on regional and vernacular content. Cosmos-Maya’s bouquet of 32 YouTube channels under umbrella brand WowKidz, which has more than 26 million subscribers and 12.5 billion views, now has its content available in all major languages, namely Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri, and Nepalese.

Cosmos-Maya SVP Revenue and Finance Devdatta Potnis further added, “Programming has played a major role in WowKidz’s success. We have videos which have clocked 100 million hits. Motu Patlu and ViR, two of our biggest IPs have garnered more than 6 billion and 4 billion views respectively. This when Motu Patlu is geo-blocked in India. We have a wonderful mix of homegrown and acquired content which viewers can watch anywhere anytime. Fresh content is added to the mix on a daily basis. Our creative prowess adds further zing to the localization of acquired international content.”


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