Cosmos-Maya teams up with Amazon Alexa for ‘ViR: The Robot Boy’
MUMBAI: Cosmos-Maya has partnered with Amazon Alexa for ‘ViR: The Robot Boy’. Young viewers can use the new ‘ViR: The Robot Boy’ skill for Alexa to watch episodes of the show on Amazon’s range of Echo devices with a screen. The interactive skill aims to make it fun for users by integrating a simple quiz with each episode. Viewers can just say “Alexa, Open Vir the Robot Boy”.
‘ViR: The Robot Boy’ is a sci-fi show chronicling the exploits of the Artificially Intelligent humanoid and has been on the air for the past six years on Disney’s Hungama TV. The show has garnered more than 4 billion views on Cosmos-Maya’s YouTube platform, WowKidz and is also available for viewing on Netflix and Zee5. It has been syndicated to more than 50 countries worldwide.
Cosmos-Maya CEO Anish Mehta said, “We are thrilled to launch the Alexa skill. Cosmos-Maya’s ethos of providing best in class entertainment to audiences seamlessly matches that of Amazon Echo. Alexa and ViR will be young users’ new best friends. They will interact with the users, entertain them and keep them engaged with enthralling narratives and storytelling.”
Amazon India country manager Alexa Skills Dilip RS said, “Many customers have shared that their kids love engaging with Alexa. ‘ViR: The Robot Boy’ is one of the most successful Indian shows and we are happy to have its presence on the Echo Show.”