Cosmos-Maya launches linear digital kids channel on YuppTV

MUMBAI: Kids animation content creator Cosmos-Maya has partnered with over the top (OTT) service YuppTV to launch a linear digital channel WowKidz on YuppTV. The channel will be available for viewing from 27 April.

Cosmos-Maya owns a content bank of 1000+ half hours and runs a bouquet of digital channels under the umbrella brand WowKidz, which offers kids content in all Indian languages.

Under the association, the subscribers of YuppTV will be able to enjoy non-stop kids’ entertainment with shows like Motu Patlu, Vir – the Robot Boy, Chacha Bhatija, Eena Meena Deeka, and Kisna. The Kids content on YuppTV will be available in three languages Hindi, Tamil, and Telugu.

Founded by internationally acclaimed Indian filmmakers, Ketan Mehta and Deepa Sahi, Cosmos-Maya targets audiences globally through its brand, WowKidz, which has already become one of the fastest-growing channels for kids’ content with over 4 million active YouTube subscribers and over 4 billion cumulative views as on March 2018.

Cosmos-Maya CEO Anish Mehta added, “YuppTV enjoys an envious reach across the global diaspora with over 14.5 million mobile downloads worldwide and this partnership will allow us to reach this audience in multiple Indian languages. With the introduction of our specially curated content on WowKidz, YuppTV too will be engaging with a new audience for the first time. Through this association, we hope to introduce our content to kids across geographies especially in the US, UK, Europe, Australia, Canada, etc. further augmenting our footprint across the world.”

YuppTV CEO and founder Uday Reddy said, “We are pleased to venture into the kids’ entertainment space with Cosmos-Maya. Kids are a very captive and influential audience and with the help of Cosmos Maya’s popular content on WowKidz, we hope to expand our content library and offer them a spectacular experience on our platform. This association aligns with our vision of creating an offering that caters to audiences of all age groups.”