Cosmos-Maya beefs up content offering for its YouTube channel Wowkidz

MUMBAI: Animation studio Cosmos-Maya has bolstered the content offering of its YouTube channel Wowkidz with the acquisition of the Hindi language rights to the widely popular series ‘The Smurfs’, English language rights of the successful Chinese franchise Boonie Bears, and pre-school content from YouTube channel ‘Little Baby Bum’.

‘The Smurfs’ premiered on WowKidz on 19h December. ‘Boonie Bears’ will be aired on WowKidz for the holiday season. Bablu Dablu, the Hindi version of the show, has garnered around 400 million views on the channel. Little Baby Bum’s pre-school content will begin airing content soon.

WowKidz has been growing rapidly and currently provides a wide range of domestic and international shows in eight languages to its subscriber base of more than 13 million. The channel offers an eclectic mix of shows across 20 diverse sub-brands like WowKidz Action, WowKidz Comedy, WowKidz Rhymes, and more.

Apart from its brimming domestic catalogue, it also features foreign shows like Simba, a spin-off of Lion King, Jungle Book, Hotwheels, Jackie Chan, and Lilly The Witch among others.

Commenting on the acquisition, Cosmos-Maya CEO Anish Mehta said, “It has been our endeavour to provide the best in class entertainment for kids across the globe. Now with iconic global brands from The Smurfs to really popular digital IPs like Little Baby Bum to one of China’s biggest IPs, Boonie Bears, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment this festive season.”

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