Colors ventures into weekday afternoon programming with ‘Kitchen Champion’
MUMBAI: In a landmark move, Hindi GEC Colors is all set to revive the dormant weekday afternoon programming with the launch of a new cooking show ‘Kitchen Champion’. Produced by Dreams Vault Media, the show will premiere on 25th February and will air every Monday to Friday at 1:30 pm.
To be hosted by Arjun Bijlani and featuring celebrities like Karanvir Bohra, Surbhi Jyoti, Rashmi Desai, Debina Bonnerjee and many more – this ultimate cook-off between celebs to win the coveted title of ‘Kitchen Champion’ will be judged by children.
A fun battle and some refreshing dishes, ‘Kitchen Champion’ is all about seeing our favourite celebs donning the hat of chefs and whipping up the most delicious cuisines featuring the ‘ingredient of the day’. But winning the title will be no easy task as they have to impress the most critical judges ever – a jury of children. The pocket-sized critics will give their expert opinions and judge every dish extensively until they determine the ultimate ‘Kitchen Champion’.
Speaking at the launch event, Viacom18 Head – Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “We have run successful seasons of Kitchen Champion in the past and the show enjoys tremendous brand recall even today. Cookery shows have a charm of their own and this being our homegrown property was the ideal content for the afternoon time band. Through this show the idea is to encourage family members to find cooking therapeutic and a happy way to spend time together, thereby enabling us to promote cohesive viewing.”
Viacom18 Chief Content Officer, Hindi Mass Entertainment Manisha Sharma said, “We are delighted to bring back a popular show with television stars in the kitchen and this time we have the experts to judge. Our very own kids who will add lots of masala, tadka and entertainment to make a dish called kitchen champions specially for our afternoon audience.”
Dreams Vault Media Producer Arvind Rao said, “Kitchen Champion is a one-of-its-kind cook-off competition with fun games at its heart. This culinary-reality game show offers audiences the unique opportunity to see their favourite celebs try to master a skill that they’re not really known for cooking. With some help from their family members, our guest celebs will cook up some restaurant quality dishes. With access to every possible kitchen equipment and ingredient they can dream of, our celebs have to hero the ‘ingredient of the day’ and impress the critical jury of children.”