Colors to replace ‘Jhansi Ki Rani’ with new fiction drama ‘Bahu Begum’
MUMBAI: Tracing the journey of three individuals Azaan, Shayra and Noor entangled in a web of love, revenge and penance will be Colors’ new fiction drama ‘Bahu Begum’. As destiny forces them to stay together in holy matrimony, Azaan’s one decision wreaks havoc and turn their lives upside down.
The show will premiere on 15th July and air every Monday to Friday at 9.30 pm. It will replace ‘Khoob Ladee Mardani… Jhansi Ki Rani’ which is going off-air. Produced by LSD Films, the show features Arjit Taneja as Azaan Ali Khan, Sameeksha Jaiswal as Noor, Diana Khan as Shayra Anwar, and Simone Singh as Begum Raziya.
Speaking about the launch, Viacom18 Head, Hindi Mass Entertainment and Kids TV network Nina Jaipuria said, “In a country traditionally so rich in culture and ideologies, it has been our endeavor at Colors to bring alive stories from varied cultural backgrounds to the small screen. Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast will enable us to make way into our audiences’ hearts once again. With Choti Sarrdaarni, Bahu Begum and Bepanah Pyaarr, we hope to entertain viewers with a variety of content through our weekday entertainment.”
Resonating with similar sentiments, Viacom18 Chief Content Officer, Hindi Mass Entertainment Manisha Sharma commented, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance, and revenge, as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship. We are delighted to have an ensemble cast of -Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership with LSD productions to bring forth a show with a captivating storyline.”
Commenting further, Prateek Sharma from LSD Films said, “Bahu Begum will depict love, revenge, and complexities revolving around a Nikaah. The look and feel of the show is very classy and royal and the set design is also in sync with this theme. The viewers will experience royalty white marble work, vintage artifacts, and Urdu calligraphy motifs. The dialect of the show is also very poetic and has a Nawabi touch to it. With love and friendship as the two most contrary relationships, we are sure the audience will enjoy this fascinating story.”