Colors to rejig early prime-time slot from 1 July
MUMBAI: Hindi GEC Colors is rejigging its early prime-time slot by launching a new show in 7.30 pm slot and extending the duration of one of its existing shows.
The channel is launching a new show ‘Choti Sarrdaarni’ in 7.30 pm slot airing from Monday-Friday and is extending the duration of ‘Khatra Khatra Khatra’ (KKK) to one hour from 1st July. KKK will also air in a new time slot at 6.30 pm.
Two shows, namely ‘Udann’ and ‘Ishq Mein Marjawan’, are going off-air. Launched in September 2017, ‘Ishq Mein Marjawan’ aired in the 7.30 pm slot. ‘Udann’, which has been airing since August 2014, occupied the 7 pm slot. The two shows will air their final episodes today.
Colors’ upcoming fiction offering ‘Choti Sarrdaarni’ sketches the life of ‘Meher’, who overcomes hardships and fights fearlessly to become an invincible mother. The show stands true to the fact that there is no greater warrior than a mother protecting her child and highlights the multiple facets of Meher as a ‘Bahadarni’, who will be known as the Choti Sarrdaarni.
Produced by Cockcrow and Shaika Entertainment, the show, based in the heartlands of Punjab’s Sardool Garh, traces the life of Meher Dhillon (played by Nimrit Kaur), a level headed Punjabi girl who dreams of a perfect life with, Manav (played by Hitesh Bharadwaj), the one she loves. But all her dreams and hopes come crashing down due to unforeseen circumstances created by Meher’s mother Kulwant (played by Anita Raj) and she is left to fight her own battles.
She then meets Sarabjit Gill, (played by Avinesh Rekhi) a politician and a single father and her life takes an unexpected turn. Fierce and full of fire, Meher emerges stronger, learns to combat her fears and becomes the protector of her family, a Choti Sarrdaarni.
Speaking about the launch of ‘Choti Sarrdaarni’, Viacom18 Head, Hindi Mass Entertainment and Kids TV network Nina Jaipuria said, “Colors is committed to championing and propagating stories of tenacious women through shows like Shakti…Astitva Ke Ehsaas Ki, Udaan and now with Choti Sarrdaarni. Through this show, we want to celebrate the spirit of every woman who has been through tough times but has come out stronger. It is an ode to all those women who have empowered themselves and played a prominent role in protecting and shaping the future of their families.”
Resonating similar sentiments, Viacom18 Chief Content Officer, Hindi Mass Entertainment Manisha Sharma said, “Choti Sarrdaarni is a story presented through the lens of a girl, who persists against all complexities of life, breaks stereotypes and paves the path to become a strong woman and moreover a stronger mother. Courage is a woman’s strongest armor and if we draw inspiration from our inner self, we can achieve anything and Meher’s story will remind everyone of just that. The viewers will relate to Meher’s struggles and her valor as she finds happiness, embraces motherhood and becomes a Bahadarni.”
Cockcrow Producer Rajesh Ram Singh said, “The show captures the transformation of Meher from being a young girl to a brave Bahadarni. It is a story of a real woman and how she achieves her true worth by eliminating all odds. The show is set against the colorful backdrop of Punjab and we will have various elements that will take the viewers into the by lanes of its gifted cities. We have been shooting extensively in and around Amritsar to bring out the true flavor and culture of the city.”