Colors to re-open Sunday morning slot with mytho show ‘Shrimad Bhagwat Mahapuran’

MUMBAI: Viacom18-owned Hindi GEC Colors is once again bringing alive its Sunday morning slot with a mythology show. The channel will premiere ‘Shrimad Bhagwat Mahapuran’ on 2nd June at 11 am. The show will air only on Sundays in the early morning slot.

Till now, Colors has aired animated shows in the Sunday morning slot. These include ‘Chhoti Anandi’ and ‘Baahubali’. The channel is now experimenting with a mytho show.

The serial is produced by Saffron Broadcast & Media, conceptualised by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt.

From finding out which is the stronger force, Karma or destiny to untangling the mystery behind whose head does Mahadev wear as the human skull ornament to comprehending why Lord Ram took Sita’s ‘Agni Pariksha’, Shrimad Bhagwat Mahapuran will unearth many fables.

A collection of captivating stories from the momentous events of Indian mythology, the show will have Lord Krishna giving the famous doctrine of Bhagwat Mahapuran to Radha while answering her questions through tales with hidden meaning. With mythology and philosophy fused together, the narrative will also epitomize their eternal love.

Speaking about the show, Viacom18 Hindi Mass Entertainment and Kids TV network Head Nina Elavia Jaipuria said, “Mythology is the bedrock of our culture. Stories with a mytho bent have always found a strong viewer affinity and the same has been proven time and again with various shows on television. Colors has seen sturdy viewership on shows like Jai Shri Krishna, Karmphal Daata Shani and Mahaakali. With our latest offering Shrimad Bhagwat Mahapuran, the endeavour is to recreate the same influence and engagement with the audiences.”

She further added, “Shrimad Bhagwat Mahapuran is not only a beautifully shot show but we are attaining newer echelons of storytelling by making it immersive in its narration technique. By slotting it at Sunday 11AM we aim to reinvent the nostalgia of the olden days when families would come together to watch mythological shows on television.”

Speaking about the concept of the show, Viacom18 Hindi Mass Entertainment and Chief Content Officer Manisha Sharma said, “With Shrimad Bhagwat Mahapuran, we wish to present our viewer’s learnings from the Indian literature. This mythological series will not just appeal to the older audience but will also cater to our youth’s inquisitiveness. The grandeur and the creative storytelling, is bound to enlighten the viewers in an extremely entertaining way.”

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