Colors to premiere Naagin S4 on 14 Dec

MUMBAI: Hindi GEC Colors is bringing back its flagship show ‘Naagin’ for the fourth season from 14th December. Produced by Balaji Telefilms, ‘Naagin Bhagya ka zehreela khel’ will air every weekend at 8 pm. The show is Presented by Odonil Zipper and powered by Boroplus Doodh Kesar body lotion.

This season’s story revolves around Brinda and Nayantara whose lives are intertwined due to their scarred past and that has a bearing on their future. The star cast includes the likes of Nia Sharma, Jasmine Bhasin, Vijayendra Kumeria, Sayantani Ghosh among others.

The fictional fantasy is based on Indian folklore which entails family drama, revenge, romance, and suspense with inconceivable twists. Love is the strongest emotion and it has a significant place in a Naagin’s life.

Speaking about the launch, Viacom18 Head Hindi Mass Entertainment and Kids TV network Nina Elavia Jaipuria said, “At Colors, we are extremely delighted to have a franchise that has been consistent in all forms be it the popularity, captivating storyline or endearing characters. We have a gamut of shows across genres especially on weekends that have had a series of successful seasons and have connected so strongly with the audience. As far as Naagin is concerned, it is undoubtedly the most successful fantasy fiction property on television. Slotted at 8:00 pm, the show will be back to enthrall viewers and strengthen our weekend prime time viewing. A success story, this season too promises to be edgy and action-packed. We are extremely happy to partner with Odonil Zipper and Boroplus Doodh Kesar body lotion as our sponsors for this season.”

Commenting on the concept of the show, Viacom18 Chief Content Officer, Hindi Mass Entertainment Manisha Sharma said, “It’s always a proud moment to bring back a refreshing season of one of the most-watched supernatural shows in India. For the upcoming season of Naagin, we have worked on some key aspect likes tweaking its pace, storytelling, casting and the graphics, making it more engaging than ever. Indian viewers continue to enjoy folklore as a genre, and with Naagin we present an unsettling story fueled with thrill. It will be interesting to watch how Nayantara is filled with rage and waiting to spew venom on everyone who hurt her parents while Brinda who is innocent and unaware is tagged along Nayantara’s venomous journey.”

Colors to premiere Naagin S4 on 14 Dec

Elaborating further, Producer Ekta Kapoor of Balaji Telefilms said, “Over the years, Colors and Balaji have successfully created a strong line-up of fiction shows, Naagin being the most popular one. The show has become a brand in itself and we hope to continue receiving the same kind of love and support from our viewers. The season presents a compelling journey of Brinda and Nayantara and how their paths cross. Adding to the experience, the storyline will be backed by never seen before visual effects and graphics to allure the audience. I am delighted to have Nia Sharma (Brinda), Jasmin Bhasin (Nayantara) and Vijayendra Kumeria playing a pivotal role in the show.”

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