Colors to premiere live singing reality show ‘Rising Star’ S3 on 16 March
MUMBAI: Hindi GEC Colors is all set to premiere the third edition of its live singing reality show ‘Rising Star’ on 16th March. The show will air every Saturday and Sunday at 9 pm. Produced by Optimystix, ‘Rising Star’ will have Neeti Mohan in the panel of experts along with Shankar Mahadevan and Diljit Dosanjh. Singer-actor Aditya Narayan will host this season.
This season of Rising Star, the audience will witness some extraordinary contestants with incredible stories. Contestants from all age groups are set to serenade viewers with their musical gifts and remind them that age, caste, gender is never a barrier to showcase talent. From a ‘Khandaani’ Qawwali singer to a desi Band and a young girl fighting against the time curfew on women; contestants from all over India will use the power of their singing talents to win ‘janta ka pyaar’. With the spotlight on the ‘aam janta’ once again, our talented contestants will urge the virtual judges sitting at home, to support their hopes, dreams, ambitions, and aspirations and be a part of the live voting process.
Speaking at the show’s launch event, Viacom18 Head Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “After two successful seasons, Rising Star has established itself as India’s only LIVE interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasises the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond. The 9 pm weekend slot on Colors has worked tremendously well for us with a hit season of ‘Khatron Ke Khiladi’ and we are sure that this season of Rising Star will resonate with the audience in a similar way.”
Viacom18 Hindi Mass Entertainment Chief Content Officer Manisha Sharma said, “Our audience have enjoyed shows like ‘Bigg Boss’ and ‘Khatron Ke Khiladi’ over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. The brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no overproduced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show, your teacher, your community and even your society will all cheer for you to be a singing star.”
Optimystix Producer Vipul D Shah said, “The Indian audience has overwhelmed us with the love they have showered on Rising Star in the first two seasons. This time again, the wall between the contestants and the audience continues to remain the most crucial element of the show and it can only be lifted for the best singers based on live votes. Our concentration in this season is, of course, the mass support of the public via live voting. It is the audience who has the power to pave the path of success and opportunities for our talented singers.”
Through an impactful marketing campaign, this year’s proposition of ‘Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar’, will be brought alive by collaborating with artists like Naezy, DJ Chetas, who have earned their share of fame solely because of the love and appreciation of the ‘aam janta’, we wish to celebrate the power that the viewers hold.
Since its launch in 2017, Rising Star has amassed an abundance of love and appreciation from viewers. With the new season just a few days away, the contestants are ensuring they never skip their ‘riyaaz’ and give it their all to win the love and adulation of the greatest critics of all – the janta. With the mantra ‘Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar’, the contestants must rely on the good graces of the audience to recognise them for their great musical talents.