Colors to launch non-fiction show ‘Khatra Khatra Khatra’ in weekdays early prime-time slot

MUMBAI: Viacom18-owned Hindi GEC Colors is all set to launch a non-fiction show in early prime-time. Titled ‘Khatra Khatra Khatra’, the show will premiere on 11th March and will air every Monday to Friday at 6 pm.

produced by BBC Studios, ‘Khatra Khatra Khatra’ is a fun competitive show where the audience will witness a series of mortifying practical pranks performed by the contestants. They will challenge each other to do bizarre and eccentric dares, failing to conduct which will make them undergo punishments of strange proportions.

Bharti Singh, Harsh Limbachiyaa, Vikas Gupta, Ridhima Pandit and Aly Goni will outwit each other in ‘Khatra Khatra Khatra’ a series of pranks to emerge as the ultimate prankster.

After entertaining audiences with their stunts and funny antics while in Argentina, the five popular television faces will feature in a rib-tickling show based on the concept of embarrassing dares and one-upmanship. The contestants engage in a cat and mouse chase of unpredictable incidents.

Every episode will see one of the five celebrities assume the role of the anchor and challenger who sets bizarre tasks for the rest. No matter how embarrassing, every contestant must outwit each other and complete an indoor as well as an outdoor task.

The contestant adjudged as the ‘loser’ must face a big punishment. What’s exciting is the fact that the losing contestant can even convince their fans in the audience to take the punishment on his behalf.

Speaking about this novel concept, Viacom18 Hindi Mass Entertainment and Kids TV Network Head Nina Elavia Jaipuria said, “At Colors, we always aim to push the boundaries of entertainment by presenting new concept across genres to our viewers. As a pioneer and leader in the space of comedy, we are delighted to add another unique property, Khatra Khatra Khatra, which will serve our audience with a perfect blend of stunts and comedy, a concept that has not been explored in this space so far. For an early prime-time band, a concept like this is just apt given its light-hearted and playful nature. It is a first-of-its-kind practical prank show on a Hindi general entertainment channel and we are sure it will strike a chord with the viewers.”

Viacom18 Hindi Mass Entertainment Chief Content Officer Manisha Sharma said, “With so much drama happening around us it’s nice to have a refreshing concept like khatra khatra khatra with India’s favourite comedy troupe – Bharti, Harsh, Aditya, Vikas, Ridhima and many more. Starting 11th March, this mischievous gang will lighten up your evenings with endless laughter, games and quirky pranks in the early primetime band starting 6 pm. Its surely going to be an entertainment extravaganza.”

BBC Studios Creative & Business Head Soniya Kulkarni said, “BBC Studios is happy to collaborate with Colors again on an exciting new variety show. KKK has a fun cast of celebrity contestants who will constantly test each other’s limits with how far they are willing to go on a dare from a friend. It’s always exciting to get an opportunity to crack a new format and KKK promises to show a fresh, wacky and addictive side of these celebrity participants with its pranks, gags, games and full on masti on a daily basis.”

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