Colors to launch new social drama ‘Vidya’ on 9 Sep

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MUMBAI: Hindi GEC Colors’ new social drama ‘Vidya’ will not only take the viewers back to school but also generate spurts of laughter through Vidya’s linguistic quirks and innocence. Produced by Mahesh Pandey, ‘Vidya’ will air from 9th September every Monday to Friday at 7 pm.

Set against Devgarh, a small village in Uttar Pradesh, the show brings to fore Vidya’s apprehensions and struggles as she steps into the role of a school teacher to financially support her family after her husband’s demise. In the process, she has an encounter with the Pradhan of the village (played by Waqar Sheikh) who poses as a big hindrance in her outing. As she goes along in her journey, Vidya discovers many loopholes in her school and the overarching education system.

There is only one person, district magistrate Vivek Vardhan Singh (played by Namish Taneja), who recognizes Vidya’s efforts and acts as her support. Ultimately, she not only ends up winning over her personal struggles but also pins down the people plaguing the education system. As life throws curveballs at her, Vidya keeps overcoming them with her spirit and wit while entertaining the audience along the way.

Speaking about the launch, Viacom18 Head Hindi Mass Entertainment and Kids TV network Nina Jaipuria said, “Colors has been a pioneer in presenting strong and socially relevant concepts that have changed the entertainment landscape of our country. Along with unique storylines, we have successfully created characters which have left an everlasting mark on the minds of the Indian audience. With Vidya, our attempt is to give viewers, yet another relatable character, who will entertain them with her interesting nuances and idiosyncrasies. Vidya’s journey from being an innocent uneducated widow to a resilient woman will add the right amount of freshness and fun to our existing fiction lineup.”

Speaking about the show, Viacom18 Chief Content Officer, Hindi Mass Entertainment Manisha Sharma said, “We live in a society wherein people are quick to pass judgments about each other basis their language skills. But there are very few who try to correct them or motivate them to learn better. Vidya is a quirky take on many such moments that we experience in our life through the perspective of an illiterate teacher with the same name. She faces criticism and disparagement, but she tides over them and turns her weakness into her strength to become an English teacher.”

Producer Mahesh Pandey, said, “I hail from a small town in UP and have witnessed how education is still a major concern in these villages. A lot has been spoken of when it comes to our education system, but it’s us who have failed to address these challenges and help spread awareness about illiteracy. Therefore, to bring to light a topic of great importance, Vidya was conceptualized. A strong lady, conscious about her challenges but has the determination to overcome them, she will not only self-educate herself but will also fight the people who are corrupting the system and at the same time, change it.”


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