Colors Tamil plans to increase programming hours as it celebrates second anniversary
MUMBAI: Colors Tamil, which is set to complete two years on 19th February, is all set to expand its original hours of content with new shows in order to further strengthen its footprint. Colors Tamil was launched with the brand philosophy ‘Idhu Namma Oru Coloru’ meaning ‘The Colors of our land’.
This February, the channel introduced two captivating fiction shows, Idaiyathai Thirudadhey which is a love story with a twist and Naagini 4, the Tamil dubbed version of the popular Hindi supernatural fantasy show.
Over the past 2 years, the channel has entertained its audiences with various titles in genres like Family, Drama, Comedy, and Fantasy. It has created a mark for itself, standing out with its varied offerings such as Enga Veetu Mapillai, Thari, Malar and many more.
It has launched some big-ticket, non-fiction properties like Dance Vs Dance, Singing Stars, and Kodeeswari. The shows have attained popularity among the audience due to the distinct content and their outstanding quality that is on par with the standards of National Television.
On celebrating two years of Colors Tamil, Viacom18 Head – Regional Entertainment Cluster Ravish Kumar said, “Colors Tamil was launched with an aim of delivering new and never seen before content to homes in Tamil Nadu. It has always been our endeavour to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last 2 years and are grateful that our viewers have placed their trust in us. Close to 50% of our viewers are under 40 years of age and watch our content every day. We are extremely excited about completing yet another milestone in our journey in the Tamil market. We will continue to build on our brand philosophy of Idhu Namma Oru Coloru while we entertain our viewers with content that is truly disruptive and that is able to create a difference.”
Colors Tamil business head Anup Chandrasekharan further added, “Colors Tamil has successfully cemented its relationship with viewers owing to the channel’s thought-provoking and socially conscious content. Over the last 2 years, we have launched shows that have had a lasting impact on our audience. Moreover, our viewers resonate with the brand values and philosophy we launched with. Kodeeswari alone was sampled by 4.5 crore Tamil Nadu viewers within 6 weeks. We will continue to innovate and introduce content that is innovative, differentiated and true to our ethos.”
Colors Tamil launched with a big bang in a market with existing predominant players and won the hearts of Tamil viewers in India after which it further expanded its reach to Singapore, Malaysia and USA.