Colors Super to air Bigg Boss Kannada S5 from 15 Oct
MUMBAI: Colors Super will premiere the fifth season of popular show Bigg Boss Kannada from 15 October at 6 pm. The subsequent episodes will air every day at 8 pm. Bigg Boss Kannada will see housemates from two distinct universes will come together under one roof. It will feature common man who will share space with the celebrities.
Commenting on the new season, Viacom18 Regional Entertainment Head Ravish Kumar said, “Colors SUPER has been enthralling viewers with its riveting content since its launch. While Colors Kannada has positioned itself as the market leader, it’s time that we fortified the strength of Colors SUPER, and what better way to do that than through Bigg Boss. We feel the strategy will benefit Colors SUPER immensely and take it to its next level. The new aspects introduced in the show will make for an interesting watch for the viewers, and also hearten the business prospect for brands that associate with our channels.”
Sudeep commented, “Bigg Boss Kannada manages to surprise me every season with the innovations in the concept and introduction of numerous entertainment avenues, not only for the housemates and viewers of the show but also for myself. The inclusion of the common man into the house, revolutionizes the format of the game, with even more unpredictability. I am delighted to have been a part of this journey from the onset. For the fifth season in a row, I am still as excited as I was in the first, with season 5 getting bigger, better and even more entertaining for everyone.”
Colors Kannada and COLORS SUPER Business Head Parameshwar Gundkal stated, “Season 5 of Bigg Boss has infused elements of unpredictably into every aspect of the show. This season we will air Bigg Boss Kannada on the fastest growing Kannada GEC, Colors SUPER. And we will witness a volatile mix of commoners and celebrities compete for the attention of Bigg Boss and viewers support. Sudeep is really the only constant we have on Bigg Boss and with good reason. His charm, wit, humor and style are a huge part of the Bigg Boss entertainment package. Now with commoners coming into the kind of spotlight even the famous are not used to, this season is set to become to the most unpredictable season in the history of Bigg Boss Kannada.”
Endemol Shine India COO TV and Films Abhishek Rege said, “Bigg Boss Kannada has been admired by the viewers for its engrossing content. Now, as we embark on the 5th season of the show we have planned something special for the viewers. This season promises to be more captivating. Bigg Boss Kannada 5 will have a variety of new twists and surprises that will keep viewers hooked on to their TV sets.”
Colors SUPER has designed a robust 360-degree integrated marketing campaign to promote Bigg Boss Kannada – Season 5 across various platforms including OOH, radio integrations including innovative associations and special tie-ups.