Colors Super ropes in 10 sponsors for Bigg Boss Kannada S6

MUMBAI: Colors Super has got onboard 10 sponsors for the sixth season of its popular show ‘Bigg Boss Kannada’. The channel has roped in Vaseline, Rin and Polycab as co-powered sponsors. Cotton King, Levista Instant Coffee, MTR, APIS, Classic Basmati Rice and Fogg are special partners while Brookside is the chocolate partner.

Hosted by Kichcha Sudeep, the new season will feature celebs and commoners as contestants. The new season will premiere on 21 October at 6 pm.

Speaking about the new season Viacom18 Regional Entertainment head Ravish Kumar commented, “Keeping our viewers at the core of every decision, we’ve struck the right chords, while determining our offerings. Over the course of 3 glorious years, Colors Super has ascended to unprecedented heights in terms of ratings, programming variety and advertiser interest. Bigg Boss Kannada is the epitome of entertainment buffet that tethers viewers to the television screens for the entire duration of the show. Being leaders in the industry, proffering the best of reality television, coupled with an unmatched fiction line-up, our Kannada channels have been championing the regional cluster of Viacom18.”

“Despite being the youngest, Colors Super has arisen as the fastest growing GEC on Kannada television and we continue to accelerate our endeavors to entertain viewers. Following the success of Bigg Boss Kannada – Season 5 and our scintillating line-up of fiction shows that keeps viewers glued, we’re now ready for another exciting season of Bigg Boss Kannada that will exhibit human character. As Sudeep yet again takes up reigns of the host, along with a combination of popular celebrities and deeply driven commoners, this season as well, we guarantee to enhance the all-round family–watching experience for our viewers,” said, Viacom18 Kannada Entertainment Cluster business head Parameshwar Gundkal.

Host Kichcha Sudeep, elaborated “Bigg Boss Kannada is not like any other television show, and season after season, it continues to surprise not only viewers but me as well. As much as films, music, cricket and cooking are a part of my life, I feel this show is now ingrained in me. With umpteen surprises in store this season, I am extremely excited to continue as host for yet another year of this epic reality show.”

Endemol Shine CEO Abhishek Rege said “We at Endemol Shine India are motivated to create yet another blockbuster season for Bigg Boss Kannada. With nothing but pure entertainment driven content, this season too, will be high on twists and surprises for the housemates. And with Sudeep presenting a dynamic and interesting group of celeb and commoner contestants, this is sure to be one of the most intriguing seasons of Bigg Boss Kannada”

The new season will be available on Viacom18’s video-on-demand platform – VOOT, within hours of its airing. Targeting audience across the spectrum with a strategic combination of marketing mix including Outdoor, On-air, Print, Radio, Activations and Digital, Colors Super has upped its promotional efforts to compliment Bigg Boss Kannada – Season 6.

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