Colors partners Twitter to boost engagement for Bigg Boss 12

MUMBAI: Hindi GEC Colors has partnered micro-blogging platform Twitter for the twelfth season of its flagship show #BiggBoss.

As part of this collaboration, Twitter and Colors TV are introducing a new #BiggBoss12 emoji to add colour to conversations. Fans will also be able to engage with #BiggBoss12 via an interactive game ‘BB 12 League’, a weekly roundup ‘BB Breaking News’, exclusive video content and more.

Millions of avid TV viewers in India can now engage, interact and join the conversation around the show by Tweeting the specially designed emoji curated by Twitter. Viewers can simply Tweet using #BB12, #BiggBoss and #BiggBoss12 to use the emoji. The special emoji appears next to the hashtag in the Tweet and is designed based on the new #BiggBoss12 ‘eye’ logo that represents fire and water.

This year, the two will also launch an all-new digital-only video show ‘BB Breaking News’, a weekly roundup video of the happenings in the house with a humorous twist, right on Twitter. With the theme of this year being vichitra Jodi, or strange pairs, people with contrasting personalities will feature in the weekly video series. Viewers can catch the BB Breaking News every week, Tweeted by @ColorsTV.

For the first time, a BB 12 League will enable fans to actively participate in the game and earn rewards. Fans can create their own teams made up of real players from BB12’s house and compete amongst each other. Each team earns points based on the chosen players’ performance in the real-life #BB12.

Special Trump Cards featuring player statistics, strengths/weaknesses and more will be Tweeted by @ColorsTV to help people evaluate the players better in the coming weeks.

Twitter India Head of Entertainment Partnerships Keya Madhvani Singh said, “Twitter is what’s happening in the world of entertainment, and it brings millions of fans closer to their favourite stars and shows. Each year, we raise the bar with Bigg Boss and introduce viewers to new innovations on the platform. This year, we’re excited to take our partnership with Colors TV to a new level with a custom emoji, BB Breaking News, exclusive video content and the first BB Fantasy League gamification. It’s our endeavour to constantly delight fans and enrich their TV viewing experience.”

Colors TV Senior Vice President – Marketing Sapangeet Rajwant commented, “With #BiggBoss being one of the most talked about shows on Twitter, we wanted to ramp up the engagement meter in a never-done-before way. We’re thankful to Twitter and look forward to how fans make the most of these integrations!”

Lastly, @ColorsTV will be Tweeting videos on a regular basis to showcase daily highlights and behind-the-scenes, along with Twitter Polls and Conversational Cards to engage with viewers and get to know their choices.

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