Colors Marathi ropes in three sponsors for Bigg Boss Marathi S2

MUMBAI: Colors Marathi has roped in three sponsors for the second season of Bigg Boss Marathi, which will air from 26th May every Monday to Sunday at 9.30 pm. The three sponsors include Rin as presenting partner and two special partners Puraniks and Helo App.

Viacom 18 Business Head – Marathi Entertainment Nikhil Sane said that the number of sponsors will increase as the show progresses. “For any non-fiction show, the last week becomes the critical closure. The last season was the first season and sponsors came midway, the last season show ended with 9 sponsors,” said Sane.

Produced by Endemol Shine India, the show will see the return of Actor, Director, and Producer, Mahesh Manjrekar as the host. For the digital savvy viewers, the original, unseen and un-dekha footages will be available anytime on Voot.

“Regionalising a concept like Bigg Boss makes for great content as well as revenue proposition. The concept allows tremendous opportunities for innovative integrations and alliances with a plethora of brands, making it one of the advertisers’ favorite. Igniting debates and opinions, Bigg Boss Marathi proved to be one of the buzziest brand in the Marathi entertainment space last year attracting not only the television viewers but also a massive number of digital savvy viewers, garnering views and impressions that set new benchmarks in Marathi television entertainment,” said Viacom18 Regional Entertainment Head Ravish Kumar.

He further continued, “Colors Marathi saw a healthy 49% growth last fiscal and a marquee property like Bigg Boss amongst others contributed a large part of it. With an aim to multiply this growth and further amplify our content offerings with shows like Bigg Boss, we hope to cater to a diverse audience and make Colors Marathi a progressive yet rooted Marathi entertainment channel.”

Commenting at the launch, Nikhil Sane said, “Bigg Boss Marathi saw phenomenal success in its very first season drawing up to 8.6 million people tuning into the finale episode. With some 5.3 million votes cast during the series, Bigg Boss Marathi was definitely one of the most successful shows on Marathi television.”

He further continued, “We as content makers feel that there’s no other show in the unscripted reality genre that brings out the ‘real’ emotions of the contestants like the way Bigg Boss does, and that itself makes the show click in the real-world context. We are bringing in quite a few changes to spice up the entertainment quotient in this year’s series, including tougher rules, newer challenges, and of course some very interesting contestants amongst other things. One of the Biggest attractions is going to be the House itself which will look like a typical Maharashtrian dwelling – Wada (mansion).”

As per the format, the contestants’ identities are always a tightly-guarded secret, although fans across Maharashtra have already begun the speculation. Returning for the second time to take on the mantle of the host, commented actor Mahesh Manjrekar, “I think Bigg Boss Marathi is one of the most important shows on Marathi television because we get to see people for who and what they really are. The mask of decorum falls off in pressure situations and that is what makes the show genuine. My fans are already kicked about the show and have not stopped asking me about the second season. Looking forward to captivating viewers once again on Bigg Boss Marathi Season 2.”

The second season will have 15 very colorful personalities right from a politician, to a well admired Lavani performer, to celebrity chef, to various popular artistes from urban as well as rural Maharashtra. The massive House itself will encompass a space of 14000 sq. feet and has been designed like a Maharashtrian wada replete with a courtyard in the center, a Bigg activity area, and even a jail! In addition to this, a glamourous set has been erected through which Host Mahesh Manjrekar will interact with the contestants.

On bringing forth another exciting season of Bigg Boss Marathi Season 2, said Endemol Shine India CEO Abhishek Rege, “Endemol Shine India is proud to bring forth another season of Bigg Boss Marathi, which has set a new benchmark in the Marathi television industry. The audience has overwhelmingly loved the gripping format of the show. This season too, we have left no stone unturned to delight our viewers. The interesting mix of contestants, our dynamic host, and exciting tasks will no doubt lead to new twists that will keep viewers entertained and the buzz alive all season long.”

Being the most celebrated and awaited reality show, Bigg Boss Marathi will continue the legacy of delivering unmatched drama and action in its second season. The channel has drawn up an extensive marketing and digital outreach plan to draw the viewers closer to the show. As for the 15 contestants, whilst they embark on this once-in-a-lifetime journey into the unknown terrains for a period of 100 days and live under the constant glare of 75 cameras, we only hope that they have a delightful and a memorable journey.

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