Colors Infinity to premiere ‘Top Model India’ on 4 Feb
MUMBAI: Colors Infinity is all set to launch ‘Top Model India’, the Indian version of the popular show ‘America’s Next Top Model’, on 4 February. The show will air every Sunday at 8 pm.
CBS Studios International has licensed the India format rights for the reality competition series ‘America’s Next Top Model’ to Mumbai-based Bulldog Media & Entertainment. ‘America’s Next Top Model’, now in its 24th season, has been licensed in over 100 markets and 20 international versions in production.
The show will take viewers through the transformation of 12 aspiring models into supermodels under the guidance of judges Lisa Haydon, Atul Kasbekar, Anaita Shroff Adajania and mentor Shibani Dandekar. Other fashion industry icons like Mickey Boardman, Manish Malhotra, Kunal Rawal and others, will also grace the show to impart their styling and grooming wisdom.
The show will witness male and female contestants battling it out amongst each other to grab the coveted title. The winner will win a contract with Bling! Entertainment Solutions that has worked with some of the top celebrities in the Indian entertainment industry like Deepika Padukone, Vidya Balan, Jacqueline Fernandez, Shahid Kapoor, Sonam Kapoor and many more. In addition to launching their career, the contestants will also have a chance to shoot with Kasbekar.
The channel has roped in Oppo as the presenting sponsor and Renault Captur as the powered-by sponsor.
Colors Infinity has mounted a multi-pronged pan-India campaign. Besides high-decibel traditional and digital media, the campaign boasts of disruptive partnerships with pioneering brands and fashion authorities. The channel has also partnered with JW Marriott Sahar as the venue partner and PETA to support their effort in preventing cruelty against animals in fashion.
Elaborating on the show, Viacom18 Youth, Music and English Entertainment Head Ferzad Palia said, “Colors Infinity has always been the thought-leader in creating content that viewers would enjoy, ranging from original productions to international programming. This platform will not only showcase the latest international fashion trends but also recognize Indian talent. Gauging the warm response from our sponsors and the wider fraternity, we are confident that Top Model India will be well received by our viewers too.”
CBS Studios International International Formats VP Roxanne Pompa, said, “We are thrilled to be working with Bulldog and Colors Infinity to launch the first season of the English version of Top Model India. With the Hindi version of Top Model being so successful on MTV, producing this new English version is a natural extension of Top Model brand in India.”