Colors Infinity to air 'The Stage' season 3 from 7 Oct
MUMBAI: English GEC Colors Infinity is all set to bring back its local production show ‘The Stage’ for a third season. The show will air from 7 October at 8 pm.
Shortlisted from amongst thousands of entries, 50 of the country’s best artists compete for a shot at the title of India’s best English singing artist. This time the viewers will get to vote for their favorites.
The format for the new season has been tweaked with the introduction of duos and groups along with solo singers. The judging panel comprising of Vishal Dadlani, Ehsaan Noorani, Monica Dogra and Devraj Sanyal returns for the third season with the host Shibani Dandekar.
Viacom18 youth and music entertainment head – English Ferzad Palia said, “In India, COLORS INFINITY is at the forefront of pushing the envelope of English music with the year-on-year success of The Stage. Being India’s only English singing talent hunt, we shoulder the responsibility of revolutionizing the clutter of countless talent shows on Indian television. Within 2 years The Stage has managed to create a huge fan-base of ardent followers, thus proving our credence and conviction in the concept of the show. The third season grows grander every year with our third time returning partner – Renault, along with Jabong and Motorola who join us this season. With the strong support from our partners to amplify our campaign, we are confident that the upcoming season will not only surpass expectations but also have an element of surprise for the audience.”
For its third season, the channel has got on board Renault KWID as presenting sponsor, 3 styled by Jabong as styling partner and Motorola as co-powered sponsor.
Renault India Head Marketing Virat Khullar stated, “Offering the best from the world of Renault, we have created a milestone in the India with the Renault KWID. Much like the new KWID, that is a true game-changer in India, The Stage has inspired a revolution of English singing in the Indian music space. Renault is proud to partner with COLORS INFINITY and The Stage for a third year, and encourages the evolution of music and passion of English singing talent in the country. Such innovative associations are helping Renault augment its brand familiarization in India in a short span of time.”
Jabong Head of Business Gunjan Soni commented, “We are proud to be the style partner for The Stage, India’s first ever homegrown English reality singing show, in its third season. Jabong offers the best of the fashion world to its consumers and it gives us immense pleasure to be ‘styling and profiling’ the judges and contestants on the show. We are excited about this association as we look forward to add the extra oomph to the remarkable talent that ‘The Stage’ has to showcase.”
Motorola Head Marketing Rachna Lather expressed, “Music is a key passion point for our consumers and Motorola has been a frontrunner in promoting aspiring musicians and artists in India, through platforms such as Moto Spotlight. Our innovative products like Moto Z2 play with a snap-on JBL Soundboost Speaker MOD allows you to experience great music seamlessly. Taking our association with music forward, we are excited to partner with The Stage in its 3rd season, where it is giving budding singers and bands an opportunity to showcase their talent on a national platform. As a brand, we are committed to exploring newer and more engaging ways of associating with our consumers and this partnership is an example of our commitment in promoting talent in the country.”