Colors Infinity launches second edition of Odyssey travel contest
MUMBAI: English GEC Colors Infinity has launched the second edition of its travel contest CI Odyssey. In this edition, one winner will get a paid trip to the Rio Carnival in Brazil.
Last year’s campaign saw the winner Purab Saxena visiting Ushuaia, often considered as the ‘end of the world, beginning of everything’ in Tierra Del Fuego, Argentina.
Viacom18 head of marketing English entertainment Sabrina D’Souza said, “Establishing its position as the go-to channel for the latest and best in English Entertainment, Colors Infinity has further embedded itself as a clutter-breaking brand to not only consumers but to the industry as well.
“Creating a rapport with our audience, we offer multiple avenues throughout the year for engagement and entertainment, that goes beyond conventional marketing. Yet again through CI Odyssey, Colors Infinity will fulfill the innate travel desires of one lucky winner, who will experience the vibrant Rio Carnival and explore the breathtaking sights of Brazil.”
The winner can enjoy sun-soaked beaches, scenic locales of the city and the pulse of a bustling festival.