Colors’ ‘India’s Got Talent 8’ to go on-air from 20 Oct with eight sponsors on-board

MUMBAI: Hindi GEC Colors has roped in eight sponsors for the season 8 of reality show ‘India’s Got Talent’. Maruti Suzuki is the presenting sponsor while Vaseline and Frooti are powered by sponsors. The associate sponsors Macho Hint, Dish TV, Vim, Nirma Advance and Godrej Expert Rich Crème.

Colors is bringing back the show after a hiatus of two years. The eighth season will go on-air from 20 October every Saturday-Sunday at 10 pm. The show will replace the channel’s ongoing horror anthology television series ‘Kaun Hai?’.

Produced by Fremantle Media, the show has roped in Kirron Kher, Malaika Arora and Karan Johar to reprise their roles as judges. The new season will be hosted by ace comedian Bharti Singh and Ritvik Dhanjani.

With ‘Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aye’ as its credo, this season brings audiences stories that need to be seen and heard. This year’s highlight will include performances like techno act, bike formations by the CRPF women, Water aerial acts, Spell binding Illusionist, Malkhambh and first time ever – 3D projection and Holographic interactive acts. The new season said to feature talent that rise above sex, age, social status or place.

Speaking about the launch, Viacom18, Hindi and Kids TV Network, head Nina Elavia Jaipuria said, “Colors has over the years established itself as a progressive brand brought to life through its evolved content strategy. All our shows and communication represents the dynamic social fabric of India and now with a high decibel property like India’s Got Talent we will once again provide an unique opportunity for best of national prodigies to showcase their passion and craft. We are sure that this iconic show without any prejudice has inspired many to pursue their passion will once again enthrall its audience with its immersive and diverse talent.”

Viacom18 Hindi mass entertainment chief content officer Manisha Sharma commented, “India’s Got Talent is a flagship brand for us and is an extreme delight to showcase unique and untapped talent from across the country. Bringing these beautiful art forms on stage and see their journey is what makes it complete. So, here is to another season of India’s Got Talent with our favorite panel, may the variety and journey be fulfilling to all.”

Fremantle Media MD Aradhana Bhola stated, “The Got Talent format finds a place in the Guinness book of world records as the most successful reality television format. This is the 8th season that we are doing with Colors who continue to be our partners in every sense of the way. We are excited to bring forth talent from the most urban & rural parts of India to the audiences. We hope this amazing talent coupled with our experienced and fun filled jury will create yet another season of irresistible entertainment.”

Focusing on enhanced viewers’ engagement in the show, the channel has integrated 360-degree campaign. The campaign has been chalked out incorporating multiple mediums across the country. The belief ‘real talent is that which is used for the betterment of society’ will be embodied by college students and citizens alike across 50 towns across the country through the #TalentJohKaamAaye.

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