Colors comes on-board as IPL team Mumbai Indians’ principal sponsor
MUMBAI: Viacom18’s flagship Hindi GEC Colors has come on-board as the Principal Sponsor of Indian Premier League (IPL) team Mumbai Indians. The Mumbai Indians team will don the Colors logo on back of their jersey.
Commenting on the partnership, a Viacom18 spokesperson said, “Cricket is like a religion in India that brings every member of the family together and so does a leading general entertainment channel like Colors. Therefore, associating with the most popular cricketing team of IPL – Mumbai Indians which enjoys tremendous adulation, is a perfect blend with our brand positioning. Both Colors and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air.”
Setting the tone for the IPL fever, Colors will bring viewers closer to the Mumbai Indians players through a series of innovative integrations and contests on-air as well as through digital engagement.
Mumbai Indians spokesperson added, “We are extremely delighted to bring Colors as the Principle Sponsor for Mumbai Indians and look forward to develop a long term, mutual benefiting association. Through the journey this IPL, Mumbai Indians and Colors will create consumer centric entertaining content, which we hope our global fans will appreciate and associate with.”