CNBCTV18.com completes one year, releases promotional film
MUMBAI: CNBCTV18.com has completed a year of successful operation and has released a promotional film that highlights how the digital platform enables access to its content on the go. The film can be viewed across the CNBC-TV18 channel as well as CNBCTV18.com’s social platforms.
CNBCTV18.com Editor Binoy Prabhakar said, “Thanks to reader support, we have steadily built the platform and created a format of journalism unique to India this past year. We collaborate with the TV channel for our journalism every day. We transform the channel’s rich content digitally through an array of products. We also launched products such as newsletters and podcasts that even established media companies in India are only now toying with. We have brought energy and impact in business news coverage in India.”
In the past year, CNBCTV18.com launched several innovative formats of business reporting. It conducted deep dives such as the one on Patanjali that uncovered new facets of an Indian conglomerate. It launched a series of podcasts and two engaging newsletters. It produced videos such as Changing India that shines a spotlight on stories of social change, which get left out in the daily news cacophony.
The web series Disruptors focused on companies that rewrote business rules and found success. It also comprehensively covers big-box events such as Davos. The Future of Work series enables readers to see the corners. The weekend Unwind section and the quizzes and crosswords help the reader to become smarter and have fun while taking a break at work.
CNBCTV18.com business head Ranjita Sehgal said, “On the occasion of our anniversary, we have unleashed a promotional film that reiterates our commitment to our consumers. We believe that we have brought energy and impact in business news coverage in India. With renowned and most credible voices that have led business news and analysis for almost two decades, the digital arm of CNBC-TV18 has taken the brand to a much greater height. The film highlights how CNBCTV18.com enables access to its content on the go; in the form of Live TV, podcasts, newsletters (Primo) straight in your inbox, WhatsApp updates, crosswords, quizzes, and Unwind—the weekend e-magazine.”
“We have focused our journalism on providing truly valuable news and intelligence. In the coming year, we aim to serve our readers better with more ambitious editorial projects. The content will be richer and diverse,” added Binoy.
CNBCTV18.com is a premium digital platform offering in-depth news coverage, expert analysis and easy-to-consume information on the business, stock market, and the economy. It offers a good mix of textual, video and audio storytelling formats.