CNBC-TV18 to air new show ‘Kiska Brand Bajega’ from 26 Jul

MUMBAI: English business news channel CNBC-TV18 will airing a brand-new show ‘Kiska Brand Bajega’ from 26th July at 10 pm. The show comprises of 13 episodes and includes stalwarts from comedy, media and entertainment industry too.

The show is created by Business of Ideas, which is a Mumbai based creative, marketing and advertisement agency.

The first episode of the show will feature one of the biggest celebrity brand Deepika Padukone. The panelists include the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon ( MD & Chairman of Thomas Cook ), Aparna Acharekar (Programming Head of ZEE5).

The discussions will revolve around India’s Biggest Celebrity Brands with real-time conversations on trends from the marketing purview. While the first segment is a tête-à-tête about the journeys of the biggest celebrity brands themselves, the other segments of the show will feature the MDs and CXOs of the most renowned and leading brands in the industry.

“CNBCTV18 has been at the forefront of capturing the stories of brands that have built the India Story. In our 20th year, we bring to you a show that zooms in on some of India’s hottest celebrity brands from Deepika Padukone to Rohit Sharma to understand how they are scripting their entrepreneurial journeys. We also bring together advertising & marketing leaders, digital influencers and brand managers to decode the changing brand communication landscape,” said CNBC-TV18 managing editor Shereen Bhan.

Talking about the show, Business of Idea head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take Marketing to a larger audience. So far shows have been catering to a Niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step. The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media. This show looks to capture the dynamic graph of this fantastic world. It features Panel Discussions with Industry Experts on Current Trends and is headlined by India’s Favourite Celebrities and their brand journey through a marketing and brand lens which has never happened before on Indian Television.”

Business of Ideas has earlier conceptualised the popular Jio Dhan Dhana Dhan campaign with Deepika Padukone. They are also the only creative agency hired by the popular action camera brand GoPro in the world, to collaborate for content creation and social media marketing. The Election Commission of India appointed Business of Ideas to spread the word amongst the masses to go out and vote for the recently concluded Lok Sabha elections.

Business of Ideas was founded by Mr. Aditya Bhat about a decade ago. In the past, he has executed multiple shows on the Indian television and creatively directed some of the biggest events in the country. Now, the company has built a forte in mainline, digital as well as social media advertising. They also have been creating many successful IPs and producing technology-driven content such as AR/VR & 360 in-house, with their strong creative, production & post-production team.

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