Cinépolis to offer discount to Yes Bank card holders on movie tickets
MUMBAI: Multiplex chain Cinépolis has extended its three-year partnership with Yes Bank to offer an augmented customer experience across India through an exciting offer.
As part of the partnership, Yes Bank Credit and Debit cardholders will be entitled to 50% discount on movie tickets booked for Friday, Saturday and Sunday shows, across all Cinépolis theatres.
Post the association with Yes Bank, the IMAX auditorium at Cinépolis, Viviana Mall will be renamed as Yes Bank IMAX. This provides Yes Bank the opportunity to associate with the world-renowned IMAX brand and visibility to a wider audience.
Cinépolis India Director – Strategic Initiatives Devang Sampat said, “Cinépolis and Yes Bank both resonate with the same ideology of providing best of services to their customers. Yes Bank is a trusted bank in India and we are delighted to have partnered with them to enhance customer experience. This association means that, for a weekend moviegoer at Cinépolis with 300+ screens across 30+ cities in India, Yes Bank cards will become the preferred mode of payment.
Yes Bank senior president & country head – brand, digital & retail marketing Rajat Mehta said, “We are delighted to partner with Cinépolis to deliver significant value to our customers across India. This is one of the most significant partnerships between a bank and multiplex and will help Yes Bank drive spends and affinity among our Retail consumer base.”