Cinépolis to live broadcast FIFA WC 2018 across 15 theatres
MUMBAI: Multiplex chain Cinépolis has acquired the rights to a live broadcast of the knockout matches of FIFA World Cup Russia 2018. With this initiative, Cinépolis India becomes the first exhibitor to celebrate and showcase the football fever on the big screen in India.
The FIFA World Cup Russia 2018 will be showcased in 15 Cinépolis theatres across Delhi, Bangalore, Mumbai, Kolkata, Pune and Guwahati on 101 large screens. The result – amazing, larger than life visuals and a stadium-like feel in a fan-filled auditorium.
Speaking on the association, Cinépolis India Director – Strategic Initiatives Devang Sampat said, “We are excited to be the first ones to offer the ‘Stadium-Like’ Live Screenings of the 2018 FIFA World Cup. In India, there are many cricket fanatics, but the introduction of ISL and Indian Football team doing exceptionally well has taken the spirit of soccer to a new level.
“We want to use this as an opportunity to take the theatre experience a notch higher and give a chance to our patrons to enjoy the game with like-minded people. So for this special event, we will be re-creating a stadium like feeling inside our theatres. Since we don’t want our patrons to miss out on their favourite drink while enjoying the game, we will be serving liquor during these screenings. We will be obtaining the requisite licenses for this purpose.”