Cartoon Network unveils soccer themed Toon Cup initiative
MUMBAI: Cartoon Network’s ‘Toon Cup’ is celebrating the imminent kick-off of the Women’s World Cup with a line-up of new characters, alongside a suite of advertising opportunities.
The app the broadcaster said scored great success during the 2018 World Cup, with 72 million matches completed and more than 15 minutes average dwell time. To date, it has amassed 20.5+ million downloads.
This latest update will see new characters signed to the team – including Kelsey (Craig of the Creek) and Raven (Teen Titans Go!), joining “Toon Cup” stalwarts Blossom, Bubbles and Buttercup (The Powerpuff Girls), Marceline and Princess Bubblegum (Adventure Time) and Anais (The Amazing World of Gumball). There’s also a new referee on the pitch, as Gumball’s mum Nicole makes her first ever app appearance.
Added to this, there are more unlockable characters than ever before and, for the first time, there will be pitch-side and centre circle advertising and sponsorship opportunities, as well as mid-rolls in between game events and tournaments.
Cartoon Network head digital content strategy, product Marc Goodchild commented, “We were delighted to see the high level of engagement for “Toon Cup” during the 2018 World Cup and with these new features and functionalities, plus more languages and countries, we have even higher expectations for this year’s football fever.”
In line with the Women’s World Cup, ’Toon Cup’ will be hosting its very own Cartoon Network Tournament from 7th June- 31st July 2019.